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How to Create a Social Media Policy?

The reasons for implementing a social media policy are tenfold.  Having a solid foundation for your employees to navigate the social media world and your business is paramount.  However, the bigger...

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10 Tips for Effective Advertisements

People are bombarded with hundreds of advertisements daily – from billboards, to radio, tv and social media.  How many of us just tune them out as they clutter our space?  Yet, there are those few...

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How to Conduct a Successful Employee Interview

Every business needs to conduct employee interviews. How well you plan for and execute these interviews can directly impact the quality of the staff you hire.  I am sure that you have interviewed...

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Why Customers Don’t Return?

The answer to this question could be easy or complex. There are varying degrees of “tolerance” for every client and what could be a deal breaker for one person, may not be for another.  Personally, I...

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Who is Managing Your Social Profile?

There is no doubt about it, social media is in every square inch of our personal and professional lives. We depend on social media for researching products or services we are interested in, as well as...

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6 Tips For Handling Customer Complaints

Customers are the cornerstone of any business – they bring in the money,  act as your PR agency and help to build your brand. Building customer loyalty and trust takes time. Despite our greatest...

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5 Effective Sales Strategies

When people say they don’t know anything about sales, I say they are wrong. Everyone is involved in selling in some way every day, whether its “selling” dinner to your children, talking to your boss...

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How to Cultivate Customer Satisfaction

Customer satisfaction is something that is earned through a single exchange between a customer and a  business. In the Cambridge dictionary customer satisfaction is described as: a measure of how happy...

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Planning An In-House Event- A Checklist

When did you have your last in-house event? If you can’t remember, it may be time to start planning something. Events can be great sales generators for clients both new and old. With simple planning...

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Social Media Marketing Basics

” Success is neither magical nor mysterious. success is the natural consequence of consistently applying the basic fundamentals”- Jim Rohn What are these basic fundamentals of social media marketing?...

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